With businesses running the world economy and millions of enterprises competing in the marathon, the role of CEM (Customer Experience Management) is of cardinal importance. Taking the digital transformation on a new ride, the CEM is largely being shaped by the in-coming technologies such as the virtual reality and IoT, which offer an immersive experience and extends the customer, a closer evaluation of the growth and efficiency of the service. Personalization accompanied with loyalty-building forms the basis of a customer relationship, and predictive analytics is one such tool that helps achieve greater customer insights for delivering quality and pertinent experience. Enterprises have taken a step forward in the CEM space with the inclusion of artificial intelligence, which prominently influences the online marketing methodologies. In addition, CEM could not afford to gloss over the big data technology, as data is a prime constituent and erupts every second as we talk. Source data integration alongside customer feedback data, is a valuable asset in the advancement of CEM.
Further, companies are aiming at explicit connections by enabling co-creative strategy making and personalizing with the customers for intense and precise understanding. With an urging rush towards the future and constant demand for upgradations, the CEM landscape undergoes a day in and day out innovation of services and strategies.
Noting the above, a distinguished panel comprising CEOs, CIOs and industry analysts including the APACCIOoutlook’s editorial board has charted out leading Customer Experience Management Solution Providers. These companies offer powerful solutions coupled with innovative strategies that are distinctively prominent in the field.
We present to you APACCIOoutlook’s “Top 25 Customer Experience Management Solution Providers - 2018.”