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Happy Communications: Happy Customers. Happy Staff. Happy Businesses.
The storm is long gone, but the catastrophic effects of 2008’s global financial crisis still echo in many parts of the world. Businesses in New Zealand were largely unaffected but in recent years, price competition strategies have been losing traction and profit margins were falling.
If price competition was no longer effective, how could businesses set themselves apart from the competition? It was this dilemma that helped advertising executive, Nicole Quin realize that businesses needed to shift their focus from offering cheaper deals to delivering greater value. And, the best way to do this was by enhancing customer experience (CX).
Despite understanding the potential of this approach, most business leaders and key decision makers were unable to implement an effective CX strategy. “The major stumbling block was the lack of trained personnel needed to accomplish such an intricate business remodeling blueprint,” says Quin. So, Quin retrained as a CX practitioner and put her expertise to practice by establishing Happy Communications (Happy) in 2017, one of the first agencies to specialize in ‘customer experience management as a service’ in New Zealand. Today, Happy is recognized as a leading CX agency that helps enterprises drive business growth by delivering superior brand experiences that are valued by customers.
Our team of CX experts, work closely with clients to overcome business challenges by putting the customer at the heart of the business, devising CX strategies as a proactive organizational priority rather than a reactive response to customer complaints
Currently, the firm is building a tool that will help businesses assess the maturity of their ongoing CX strategy while also developing a proposal for their future course of action. “Our mission will always be to help brands attract and retain customers by creating ‘happy’ customer experiences every time, through every interaction,” wraps up Quin.